Instagram 
Instagram is a free, online photo-sharing application and social networking platform acquired by Facebook in 2012.

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Allows Instagram users to edit and upload photos and short videos via the mobile app. Users can add a caption to each of their posts and index these posts using hashtags and location-based geotags and make them searchable by other users in the app. Every post made by a user appears in their followers Instagram feeds and can also be seen by the public when tagged using hashtags or geotags. Users also have the option to keep their profile private so that only their followers can see their posts.


Like other social networking platforms, Instagram users can like, comment and bookmark other people's posts, as well as send private messages to their friends via the Instagram Direct feature. Photos can be shared with a single click to one or many other social media sites, including Twitter, Facebook and Tumblr.


Instagram is a tool not only for individuals but also for businesses. The Photo Sharing App provides an opportunity for companies to open a free business account to promote their brands and products. Free engagement and impression metrics are available for companies with business accounts. According to the Instagram website, more than 1 million advertisers worldwide use Instagram to share their articles and drive business results. In addition, 60% of people said they found new products through the app.


History of Instagram


Instagram was started by Kevin Systrom and Mike Krieger in San Francisco, initially trying to build a platform similar to Force Square, but later focused specifically on photo sharing. The word Instagram is a combination of "instant camera" and "telegram".


The iOS app was released on October 6, 2010 through the iTunes App Store, while the Android app was released on April 3, 2012. The popularity of the platform has grown exponentially, with the company reporting over 40 million active users in the two years since its launch. It caught the attention of Facebook, which officially bought Instagram in the summer of 2012 for $ 1 billion.



Instagram users can add digital filters to their photos or videos.


Of course, only photos can be posted on Instagram, but the company expanded to 15-second videos in 2013. In 2016, Instagram increased the maximum video length to 60 seconds. As of 2015, all photos posted on Instagram are limited to the square aspect ratio. The company modified it to allow users to upload full-size photos and videos.


This company is the source of some controversy. In 2012, Instagram added this phrase to its Terms of Service:


To assist us in providing interesting payment or sponsored content or promotions, the business or other organization will pay us to display the actions you agree to pay for your username, comparison, photo (along with any affiliate metadata) and / or mei. Or sponsored content or promotions‌, without any compensation to you.


Following a backlash from consumers who feared Instagram would sell their photos and identifiers, CEO Systrom assured consumers that the company had no intention. Language was immediately removed from the policy.


The 2013 controversy centered around criticism that Instagram was censoring photos that did not violate company terms and conditions, and that this censorship was unfairly targeting women's bodies. Instagram's decision in 2016 to use an algorithm to determine the photo order to move from displaying photos periodically also received negative feedback.


As of April 2017, the company had 700 million active users, more than twice the total user base of Twitter.


Editing tools and features


Instagram offers a wide range of digital filters that can be applied to users' photos, including those that add a vintage or faded look. Other editing features include Lux, the effect of lightening shadows, darkening highlights and increasing contrast, and photo-tuning tools allow users to adjust brightness, contrast, saturation, sharpness, composition, straightness and hue. Allows for. Manual tilt shift and vignette effects can also be added to photos.


In 2017, Instagram introduced a feature that allows users to post multiple photos or videos submitted simultaneously in carousel format.


Inspired by the popular Snapchat app, Instagram introduced the Stories feature in 2016, allowing users to share moments of their day that disappear after 24 hours. Instagram Stories has the ability to embed augmented reality based face filters and stickers and add text, drawings, emojis, links and geotags directly to a photo or video. In April 2017, Instagram Stories registered 200 million active users, surpassing the active users of its biggest rival Snapchat.


Add-on apps are also available on Instagram. These apps are boomerangs, which create custom GIFs; Hyper‌lops, which creates time-lapse video; And layout, which creates image collages with multiple images. When installed, these apps can be accessed directly from the Instagram app.


How to set up and use Instagram


The Instagram app is available for download on the Apple iPhone, iPad and other iOS devices through the App Store, and Google Play on Android devices.


Once installed, users will be prompted to sign up for free and will be given the option to input their email address, such as creating a username and password or logging in using their Facebook account. To do. New users can find people to follow on Instagram by viewing the app in their Facebook friends and contact lists.


From the Home tab, the first screen that appears when you open the app, Instagram users can view photos from the accounts they follow, similar to the Facebook News Feed. Instagram articles - posted by users you follow - appear as circular profile photos at the top of the homepage feed. Users can access Instagram Direct in the top right corner of their home feed.


The Explore tab in the Instagram app allows members to search for user accounts or find user photos by searching for hashtags or geotags. The Explore tab also provides curated content and recommendations based on user activity and the accounts they follow, as well as trending hashtags and popular posts. The Activity tab displays recent engagements on posts in the form of likes and comments, as well as recent activity followed by the user.


The Profile tab provides all user photo and video posts in one place and a brief biography. To post a photo or video, click on the Camera tab, which lets you take a photo or video from the app or select a photo or video from the device library.