What exactly is Pinterest and how does it function?


 Pinterest is a social media platform that allows users to visually share and find new interests by pinning photos or videos to their own or others' boards (a collection of 'pins' with a common subject) and exploring what other users have pinned.


You may create an account, log in, and either like or make your own posts.


The social network is very much centered on the notion of a person's lifestyle, using a visual orientation to allow you to share your likes and interests with others while also finding those of like-minded individuals.


They've recently introduced a "Pinterest Lens" function to their app as well. Lens allows you to find ideas based on whatever you point your Pinterest camera at.


The social network is very much centered on the notion of a person's lifestyle, using a visual orientation to allow you to share your likes and interests with others while also finding those of like-minded individuals.


To utilize "Lens," you must first:

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  • On your mobile device, open the Pinterest app and hit


  • In the search bar, tap the camera.

  • To focus your camera, pinch to zoom or tap on a specific item.

  • To take a photograph, press the button and choose a photo from your camera roll.

  • Investigate and discover new concepts

  • The lens is a fantastic addition to the Pinterest app.

  • Pinterest's mission is to "connect the world via the things that interest them."

  • People may either upload a picture from their PC or use the Pinterest bookmarklet to pin items they find on the internet.



Like other social media platforms,


People can use Pinterest to conduct typical social networking tasks, just like they can on most other social networks.


Following their friends, like and commenting on other users' boards, re-pinning material to their own boards, sharing others' media on Facebook and Twitter or via email, doing a search, and even embedding individual pins on their website or blog are just some of the things they may do.


In 2013, Pinterest saw tremendous growth. They overtook email as a sharing medium for the first time ever, and they outperformed Facebook, something many felt was impossible.


Pinterest had approximately 320 million monthly active users throughout the world as of 2020. Pinterest now has a male audience of over 40% and is the third-largest social network on the internet.


It's not just about cooking and decorating.


Pinterest seems to originate with women's interests in the home arts, such as cooking, decorating, fashion, gardening, and other themes. However, over time, it has expanded its user base to include people of all genders and ages.


I was pleasantly delighted to see that Pinterest has boards dedicated to several of my hobbies, such as flyfishing, hunting, and cigars, so I wouldn't be shocked if you can find an image in almost any category you can think of.


What Is the Purpose of Pinterest?


According to a recent research from online content distribution provider ShareThis, Pinterest is currently the fastest-growing media platform for online content sharing.


The research looked at the millions (now more than a billion) of monthly ShareThis shares made across more than 120 social media channels and two million websites in the third quarter of 2013.


And they observed that in the last quarter of 2013, content sharing on Pinterest increased by 19.2 percent, while LinkedIn sharing increased by 15.1 percent. Content sharing on Facebook increased by 14.7%, while it decreased by 7.6% on Twitter. (For more information, check the infographic below).


Look past the obvious.


The new data serves as a reminder that when it comes to social media marketing, organizations should explore beyond the obvious platforms.


"The more advertisers understand how consumers utilize all social channels — beyond Facebook and Twitter," says ShareThis CEO Kurt Abrahamson in a press release, "the more effectively they can use social media to supplement and improve advertisements and campaigns."


Pinterest in the Workplace

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As part of their marketing strategy, businesses and shopping websites may take advantage of this increase to advertise their products and services and expand their customer base.


Many firms have been profitable for several months in a row. Pinterest is a visual platform that allows businesses to create visuals to engage customers.


Colorful infographics and visual media that advertise bargains, new goods, and more may help your website generate great sales and visitors.


Pinning photos of workers may also assist customers in identifying with the individuals who work at the firm, giving a face to a name and offering additional information that future clients or customers may be interested in.


Start a discussion

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Small company owners may also assist in the creation of online dialogues about their brands by including "share" buttons on each page of their websites. These digital icons allow site users to click on a piece of information and share it on a specific Pinterest board, enhancing the user experience on your website.


All in all, Pinterest, like other social media platforms, may assist build brand recognition and perhaps enable website leads today, but we still feel that search engines can give a higher ROI and direct conversion of visitors into consumers for most businesses.


Make Pinterest work for you and your company.


If you're looking for a few tried-and-true Pinterest brand marketing strategies, you've come to the perfect spot. Up to 50% of individuals who see an item advertised on Pinterest end up purchasing it!


As a result, even one photograph on this social media site is well worth your time and work for company owners. Let's get started with these techniques!


1. Create a Pinterest account for your business.

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First and foremost, you'll need to create a Pinterest business account. Then, make sure your profile is tailored to match your brand's tone of voice and style.


Top Tip: Make sure your bio is chock-full of important keywords and reflects your company's tone.



Your Account's Branding


Add a board cover to your profile from your home feed. These are fantastic for making your Pinterest account more brand-consistent.


You'll also want to use board titles that are easy to find. Make a board and attempt to come up with short, snappy keywords that people frequently look for.


Then, in the description area of the board, you may add further information, keywords, and hashtags.


Top Tip: These hashtags are clickable, and they're great for learning more about what your target market is looking for on Pinterest.


This information may be used to fine-tune your marketing approach over time, making it more and more targeted for years to come



2. Improve the images on your website



You should make it as simple as possible for users to save images from your website to their Pinterest boards.


People are more likely to visit your website and share a picture from your home page or website if the process is made simple.


Installing Pinterest's 'Save Button,' which allows users to save (while signed in) to their Pinterest account with just a few simple clicks, is one way to do this.


Rich pins


There are three kinds available right now.


Product rich pins-Pricing, availability, and product information are all included in Product Rich Pins.


Rich Pins for Recipes - These include the dish title, portion size, cook time, ingredient list, and directions.


Article rich pins-  Include the title, description, and author of a blog post or article in your article rich pins.


Rich pins for Business 

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Make use of a lot of pins. They're great for running an e-commerce business since they display price information. 'Article pins,' on the other hand, are ideal for directing traffic to a blog. They will provide the recipe and directions if you are a food blogger.


Top Tip: Use vertical pictures and scale them to a width of 600 pixels and an aspect ratio of 2:3 or 1:3.5.


You may connect your online store with your Pinterest account if you want to take your product pins even farther.


Users may "Add to Bag" and pay for your items without ever leaving Pinterest if they keep your pin.


Apply for Rich Pins


You can only utilize rich pins if your website has been verified. This validation procedure is not carried out automatically. Instead, you must apply by completing the following steps:


Incorporate Pinterest's code into your website.


You may accomplish this with the Yoast SEO plugin, which allows you to create a Pinterest meta tag as well as copy and paste the required code from Pinterest.


Once you've done so, Pinterest will be able to assess the authenticity of your website.


Validate your site on Pinterest


Go to Pinterest's validation tool to get started. This not only allows you to get a preview of your pin, but it also allows you to apply for wealthy pins. If your application is approved, Pinterest will send you an email stating that your Rich Pins have been activated.


Please keep in mind that this might take up to a week, so don't be concerned if you don't receive an email right away. It's a straightforward procedure that's well worth your time. When you start employing rich pins, you'll see an increase in engagement.



3.Stay Active 


Now that you've got everything set up, the next step is to keep active on Pinterest. You should update your profile with new material on a regular basis and analyze what users are looking for.


This manner, you can give your readers the greatest material possible.


Top Tip: Pin at least five times each day to make your brand remembered. You may make this easier by planning what you want to pin and when you want to pin it using a scheduling software like Buffer.


By remaining 'active' on Pinterest, we also imply that you should be evaluating the efficacy of your existing strategy on a regular basis. Use Pinterest's statistics to identify which of your pins are the most popular.


You'll know what type of material to reproduce this way.



4. Other Pinterest-related activities


There are a few more things you may do to increase the effectiveness of your efforts:


Categorize your boards: By doing so, Pinterest users will have an easier time finding your pins. Not only will this improve interaction, but you may also get a few new followers.


Popular message boards can be found here. You may find these boards and participate to these communities by using a tool like PinGroupie. This is a wonderful way to get your company's name out there.


All of your photos should include your logo at the bottom. This aids in increasing brand identification.


All of these suggestions will assist you in improving your Pinterest branding.