Memes and social media are perfect for each other.


Both of these concepts are about online communication. While social media is a platform for communication, memes are a way of expressing a culturally relevant perspective. A meme is an image or video that represents the thoughts and feelings of a particular audience.


Most memes are captivating images intended to amuse you. However, there are many memes of viral videos as well.


Memes are a global phenomenon, and an even more important aspect of viral marketing and social engagement. Memes are often associated with existing cultures or traditions. Frequently, memes spread quickly through social media, email, and forum boards.


Where does the word “Meme” come from?


The term "meme" was coined by Richard Dawkins, a biologist. Dawkins believed that cultural ideas were similar to genes. He thought our minds as a society spread from brain to brain, replicating and changing as they went. The resulting trend was his description of the "meme."


Most current "memes" have a culture within jokes. They are a way to connect with people all over the internet with unique images that are instantly recognizable. Memes collects feelings, ideas and actions into an easy-to-translate format. Memes are perfect for the digital age.


Benefits of Memories for Brands


Although memes are well-known in the consumer world, they are also powerful in companies as well. Companies use memes to:


Share information in a fun and memorable format.


Mark your product in a way that reflects personality.


Show complex concepts as a company culture differently.


Get high engagement with their audience.


Why Advertisers Use Memes


Most internet users spend about 100 minutes a day on social media. Most of our conversations today are informed by jokes and references made online. Whether it’s a photo from a social influence or a video from a product, memes affect the language customers speak online. This means that brands need to learn how to translate their advertising into this new world.


Memes create a better audience response because they are designed for social media. People naturally share memes as part of their online experience, so they are a great way to improve engagement.

How to Use Memes in Communication

Products that use memes on social media need a strategy.


As with any other public marketing program, sending memes should be a balanced and targeted process. Remember to:


Identify your customers: Know the jokes of your audience before you start posting. Jokes have a lot of broad categories and incorrect planning can cause irritation.

Create branded memes: Instead of copying and pasting memes, organizations often see better results when creating their own photos and videos. Just make sure you understand the context of the image or video you are using.

Don't force it: If memes look forced or out of place, they will damage your reputation. Make sure your use of memes seems natural.

Do not overuse memes: Memes are best used and in the right conditions. Too many memes in your timeline will make your clients question your expertise.

How to Use Memes in Communication


Products that use memes on social media need a strategy.


As with any other public marketing program, sending memes should be a balanced and targeted process. Remember to:


Identify your customers: Know the jokes of your audience before you start posting. Jokes have a lot of broad categories and incorrect planning can cause irritation.


Create branded memes: Instead of copying and pasting memes, organizations often see better results when creating their own photos and videos. Just make sure you understand the context of the image or video you are using.


Don't force it: If memes look forced or out of place, they will damage your reputation. Make sure your use of memes seems natural.


Do not overuse memes: Memes are best used and in the right conditions. Too many memes in your timeline will make your clients question your expertise.